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Transparency When you hire a professional SEO agency the transparency is an essential quality to look out for. This is because you need to know what strategies they employ and how they use them to achieve your goals. Without transparency, it could be hard to understand the performance of your website and you could waste time and money. You will receive regular reports from the most reliable and reliable SEO agencies to show how your site is performing. These will include keyword rankings as well as traffic and other KPIs. This helps you determine the effectiveness of the campaign and whether or not it is working. A reputable SEO company will also explain how they are achieving the goals you have set for your website. They will go over each step, and how they implement it. If you are an owner of a small business or work for an online company, transparency is crucial to ensuring that your website is properly optimized. 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